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Trend study serie


NEW WORK ORDER


1. New Work Order – Communication in the Office – Basic Study
2. New Work Order – Organizations in transition
3. New Work Order – Creative Learning Environments
4. New Work Order – The Human Factor@Work
5. New Work Order – The Power of Space


Trend study


New Work Order – Communication in the Office – Basic Study


New Work Order – Communication in the Office – Basic Study It is time for a new culture of work. The production of knowledge follows different rules than the production of industrial goods. In order to experience the promise of the bubbling open source in the information society, we must leave the lockstep of industrial culture and rethink work organisation. The impetus for a new work culture is coming from many directions. Global competition demands networked collaboration - across time and cultural boundaries. The labour market demands flexibility and skilled workers. The pressure to innovate calls for solutions to better distribute knowledge within the organisation and to structure innovation processes more flexibly. However, the most urgent impulse is dynamic networking via social media, which accelerates the exchange of information and brings people together in a content-driven way.

Study by Birgit Gebhardt and Florian Häupl (Trendbüro) on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC




English version


Trend study


New Work Order – Organizations in transition


When communication is intelligent and socially networked, organizations can no longer cling to old structures. This study focuses on agile project work, participatory organizational structures, trust-based leadership models, and shared responsibility roles—addressing the challenges and outlining solutions for digital transformation.
Study by Birgit Gebhardt and Florian Häupl (Trendbüro) on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC


English version


Trend study


New Work Order – Creative Learning Environments


Here's the good news upfront: in the offices of the future, we will engage in gaming, gather experiences (Employee Experience), and seek solutions transdisciplinarily (experiment). With knowledge available everywhere thanks to AI, its use and context become crucial. In the future, we should continuously learn and apply different methods in a new range of work environments. The study, through expert interviews from various fields, presents an idea of how space itself can become a tool and the office can transform into a smart learning environment—intuitively accessible and highly energetic for its users. Study by Birgit Gebhardt on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC
Study by Birgit Gebhardt and Florian Häupl (Trendbüro) on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC




English version


Trend study


New Work Order – The Human Factor@Work


When work tools move to people, smart software meets soft skills. It's high time we knew more about our human operating system. The study shows how we humans actually 'function' at work and how we could learn and work in a more human-centred way in cooperation with smart tools. Theses, facts, examples and perspectives. Study by Birgit Gebhardt on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC




English version


Trend study


New Work Order – The Power of Space


Hybrid collaboration and mixed realities expand our learning and working environments. Work tools come to the individual, knowledge is sourced from the cloud, and workspaces are augmented by virtual realities. How does this change our collaboration, and what advantages should the physical office now offer? The study demonstrates how much better and more effectively we could utilize various spaces for our learning and working purposes, providing theses, facts, examples, and perspectives. Study by Birgit Gebhardt on behalf of the IBA (Industrieverband Büro und Arbeitswelt e.V.) and the leading trade fair for modern working environments ORGATEC




English version


Book


FUTURE PICS – Outlooks on our new living and working world


A future scenario in 10 stories With FUTURE PICS Birgit Gebhardt provides an illustrative mental cinema for pioneering work cultures: in the corporation and in the medium-sized company, in the authority and on a campus, in the flagship store and in a rehabilitation clinic. At home, in the car, on vacation, in the countryside, in the smart city, and even in the refugee camp. A picture description introduces each chapter, and a commentary explains, questions, or exaggerates the insights gained at the end of each story. In addition to loosely scattered hints about smart infrastructures, new trade landscapes, and business models, the trend researcher reveals interesting contradictions between our previous notion of work and what work could mean for us humans in the future. Published in German




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Book


2037 - Our Daily Life in the Future


Trend researcher Birgit Gebhardt, in her book "2037 - Our Daily Life in the Future," published by Edition Körber, paints pictures of the world of the day after tomorrow. "Birgit Gebhardt's book '2037 - Our Daily Life in the Future' is a rare gem: It is a book in plural. In a captivating future narrative, Birgit Gebhardt constructs a scenario whose details and dynamics provide a broad audience with a forecast of societal developments over the next 25 years: How will we learn, work, shop, live, believe, love? Each chapter is accompanied by factual sections with numerous references that project current and emerging trends into the future with great foresight. It is a well-researched future novel and a concisely compiled non-fiction book. '2037' is essentially two books."

Andreas Sentker, Head of Knowledge, DIE ZEIT, Publisher, ZEIT Wissen




Published in German




Press





Films, Videos, Presentations


In engaging client videos and filmed expert interviews, Birgit Gebhardt provides insights into her work, trends, and future perspectives: